What should you include in your auction FAQs?

Why Are FAQs Important?

Adding a well-structured FAQ section:

✔ Reduces the number of admin emails and inquiries.
✔ Ensures transparency and builds trust with bidders.
✔ Helps bidders feel informed and confident, leading to more engagement.

By tailoring your FAQs to your auction, you provide a seamless experience for your bidders while minimizing admin work. 

Best Practices for Writing FAQs 

• Keep questions short and clear for easy scanning.
• Provide concise but detailed answers—avoid vague responses.
• Use bullet points for readability.
• Update FAQs as needed to address common questions.

What should I include? 

When writing FAQs, focus on the most common questions bidders are likely to ask. Think about the details you’ll include in lot descriptions and what additional information could be added to FAQs to make things easier for bidders.

1. Lot information

• Do you have anything to share that applies to all lots?

2. Payment and fees

• Are there any additional fees (buyer’s fee, VAT, etc.)? You can add this information here. 

3. Shipping and collection

• Can bidders collect in person? If so, where and when?
• Are international shipping options available?
• Add any information about possible additional fees that may apply (e.g. customs, insurance).

4. Bidding and reserve prices

• How do bidding increments work?
• What happens if I win a lot but don’t complete the payment?

5. Organisation and location

• Who is hosting the auction?
• Where is the organisation based?
• How can I contact the auction organiser?

6. Additional terms and conditions

• Are there any buyer obligations after winning a bid?
• Do you accept returns or offer refunds?
• Are there any special terms for international buyers?