How do you write a lot description?

Writing Effective Lot Descriptions

Your lot description, together with high-quality images, can significantly influence bidder confidence. Below are key dos and don’ts to guide you.

Dos

• Clarity: Write in plain, accessible language. Include essential details such as size, condition, provenance (if applicable), and unique features that may affect bidding.

• Consistency: Present information in the same order for every lot. Use bullet points, short paragraphs, or headings to keep content easy to follow.

• Highlight key selling points: Emphasise what makes the lot valuable—whether rarity, limited edition, or an association with a known person, brand, or event. Place these points early in the description.

• Include details: Provide comprehensive information such as history, materials, authenticity, or certifications. For experiences, outline what is included, its background, and any notable features.

• Use high-quality images: Upload clear, well-lit photos from multiple angles. Show both features and flaws (if applicable) to set accurate expectations.

• Tell a story or share a quote: Where appropriate, add a short narrative or a quote from the creator, donor, or designer. Storytelling adds context and can make the lot more engaging.

Don’ts

• Overhype or exaggerate: Avoid dramatic claims or statements that cannot be verified.

• Be vague: Lack of key details may discourage bidders from placing bids.

• Omit flaws or important details: Disclose any damage, imperfections, or missing parts to prevent disputes.

• Use poor grammar or typos: Errors reduce professionalism. Always proofread before publishing.

• Overuse punctuation: Avoid unnecessary symbols or overly complex formatting. Use spacing and bullet points to ensure readability.