How to write your Lot description?

Cataloguing your auction - Dos and Don’ts

Your lot description, along with the accompanying lot images can attract or deter bidders.

Here are some Dos and Don’ts which could help you:

Dos

• Clarity: Your description should be easy to read and understand. Provide key details about each lot, including size, condition, provenance, (if the lot is an object) and any unique features  that could influence bidding.
• Consistency: Ensure to present the information on all lots in the same order. This creates a nice flow for bidders and ensures they easily access all relevant information. Use bullet points, short paragraphs and paragraph titles, if relevant.
• Highlight Key Selling Points: Focus on what makes the item valuable or desirable. Is it rare, part of a limited edition, or connected to a well-known person or brand? Is it a unique experience or a rare event? Emphasize these aspects early in the description to capture bidders' attention.
• Include Details: Provide as much relevant information as possible. This might include the object’s history, materials, authenticity, or any certifications. If your lot is an experience, add details about what it entails, its story, if relevant, and anything else of note. The more informed the buyer feels, the more confident they’ll be in placing a bid.
• Use High-Quality Images: Pair your description with clear, well-lit photos taken from multiple angles or highlight details. If the item has any flaws or signs of wear, include images of these details to set accurate expectations. Multiple images are important to engage buyers.
• Tell a Story/ Share a Quote: Where appropriate, add some context or narrative. Quote by the creator/designer/chef/donor can be very impactful. Items with a story—whether about their creator, owner, or historical significance—tend to attract more interest and higher bids.

Don’ts

• Don’t Overhype or Exaggerate: Avoid using dramatic language or making claims that can’t be backed up. Overhyping the item can lead to disappointment and damage trust if the buyer feels misled.
• Don’t Be Vague: Descriptions lacking important details can make potential buyers hesitant to bid. 
• Don’t Skip Important Details: Leaving out critical information, like damage or missing parts, can lead to disputes and returns. Always disclose any flaws or imperfections to keep buyers informed.
• Don’t Use Poor Grammar or Typos: Spelling mistakes or unclear language can make your auction look unprofessional. Proofread your descriptions to ensure they are polished and professional.
• Don’t Overuse Punctuation Signs: Think about your choice of paragraphs and avoid using full stops, semi colons or other signs where unnecessary. Use the visual preview on the left when curating your text outline to ensure it is easy to read.

By following these dos and don’ts, you’ll create compelling and trustworthy lot descriptions that attract confident bidders and lead to successful sales.