How to write an Auction Description?

Your Auction Description is the window to your auction. Here are some Dos and Don’ts which could help you.

Dos

• Be Clear and Concise: Your description should be easy to read and understand. Provide detailed information about the auction context.
• Highlight Key Information: Will there be accompanying events to your auction? Ensure to add this information to the description. E.g. a talk, an exhibition preview, an industry event.
• Choose a Strong Leading Image: A strong leading image is key to accompany a good auction description. It could be a detail from a lot or an especially designed cover.
• Provide context: Where appropriate, add some context or narrative to the auction. Mention collaborators, co-organisers or a story.
• Add links/Logos: Interlinking useful information can be very helpful to interested bidders and also very beneficial to the linked websites. Adding sponsors'/partners' logos. 
• Call to action - add a call to action encouraging potential bidders to explore lots or register.

Don’ts

• Don’t Overhype or Exaggerate: Avoid using overly emotional language, exclamation marks or superlative words. You can lose your authentic voice and thus the audience’s trust.
• Don’t be too detailed: An unnecessarily long description can be off-putting.
• Don’t be Dry: Use engaging language and think about a magazine style inviting and engaging phrases.
• Don’t Use Poor Grammar or Typos: Spelling mistakes or unclear language can make your auction look unprofessional. Proofread your description more than once. It is good practice to involve two to three people in the proofing process before publishing any text. (e.g. the writer, a collaborator and a more distant third-party person.)

By following these dos and don’ts, you can create compelling and trustworthy auction descriptions that attract bidders and lead to successful auctions.