Auction Preparation
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      2. Auction Preparation

      Running Online Auctions on indy.auction

      Indy.auction provides a streamlined process for setting up and managing online auctions. Follow these steps to create and run your auction:

      1. Create an Indy account
      2. Connect your Stripe and/or PayPal account
      3. Select an auction template
      4. Enter auction details
        1. Auction title
        2. Auction description
        3. Upload a lead image for your auction 
        4. Upload a logo (if applicable) 
        5. Start and end dates/ time for the auction
        6. Choose the auction currency
        7. Select the auction timezone 

      Once the auction is set up, you can start uploading lots. For each lot, provide:
      1. Title (it could be the maker’s name, e.g. Leonardo Da Vinci)
      2. Subtitle (if relevant, it could be the item’s title, e.g. Mona Lisa)
      3. Description (including details such as size, material and artist/maker’s quotes or bios and any other auction notes when relevant)
      4. Up to 5 images (each under 5MB)
      5. Shipping instructions (if applicable). Include the best contact details for shipping quotes and questions. 

      E.g. Please note that the shipping costs are paid by the buyer in addition to the auction price. For a shipping quote, please contact [xxxx@xxxxxx.xxx]

       

      Tip: Maintain consistency across lots to help bidders easily find information.

       

      If you are not yet prepared with all the necessary details or only have partial information for the auction lots, you may gather this information offline into our handy spreadsheet [linked here]. This same spreadsheet can be used to 'bulk upload' all of the lots at once saving you valuable time. 

      Optimize your online auction

      To ensure your auction can be as successful as possible, we recommend following these steps. 

      1. Choose a strong leading image for your auction (for auctions with multiple lots)
      2. Customised hex code for your auction page/text (e.g. your brand colours)
      3. Adding links to the navigation/menu of your auction page
      4. Including your own FAQ section
      5. Including your own Terms and Conditions
      6. Including relevant links in your auction description

      Publish and Promote

      Once you have reviewed all the details and are satisfied with the setup, publish your auction and begin promotion. See: Auction Marketing: Your Step-by Step Guide