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Your marketing timeline and strategy

A well-prepared marketing timeline and strategy are key for a successful auction.

The following list outlines key marketing opportunities in the auction cycle as well as some recommended promotional activities for you to help spread the word about your auction. For a deep dive, please refer to our step-by-step guide.


1. Auction Created

  • Reach out to press
  • Share 'save the date' with your contacts
  • Add the auction to online listing sites
  • Engage your auction ambassadors ready for 'Go Live' 

2. Auction lots go live
  • Your newsletter / email outreach  
  • Comms Pack shared with all auction collaborators including creators, donors, sponsors, venues, committees, patrons and event staff; to download our free Comms Pack template click here.
  • Begin social media campaign 
  • Activate paid promotions 

3. Bidding in progress
  • Reciprocal promotion on social media 
  • Keep regular comms with Ambassadors, partners and sellers to keep promoting 
  • Send ‘Last chance to bid’ email to your networks 

4. Auction Ends
  • Thank you and celebration message 
  • Results and, if a charity, share the actions enabled by the auction and other ways to donate
  • How to get involved in the next auction 

For a comprehensive breakdown, please see our Auction Marketing: A Step by Step Guide