Your marketing timeline and strategy

The following list outlines key marketing opportunities in the auction cycle as well as some recommended promotional activities for you to help spread the word about your auction. For a deep dive, please refer to our step-by-step guide.

1. Auction created

• Reach out to press with your auction announcement.

• Share a “Save the Date” with your contacts.

• List your auction on relevant online platforms.

• Engage auction ambassadors so they are ready for launch.

2. Auction lots go live

• Send a newsletter or targeted email outreach.

• Share the Comms Pack with collaborators (creators, donors, sponsors, venues, committees, patrons, event staff).

  • Download our free Comms Pack template here.

• Launch your social media campaign.

• Activate paid promotions.

3. Bidding in Progress

• Cross-promote with partners and ambassadors on social media.

• Maintain regular communication with ambassadors, partners, and sellers to encourage ongoing promotion.

• Send a “Last Chance to Bid” reminder email to your networks.

4. Auction Ends

• Send a thank you and celebration message to participants.

• Share results — if it’s a charity auction, highlight the impact enabled by the funds raised and provide other ways to donate.

• Promote opportunities to get involved in the next auction.