Lot order for online auctions

A guide on how to choose your lot order.

When organising a timed online or silent auction, one crucial decision is the order in which lots are presented. This strategic choice can significantly impact the auction’s success, helping to maximise bids and drive sales. Below are key considerations and practical tips for structuring your auction lot order effectively.

What is an Auction Lot?
A ‘lot’ refers to an item or group of items/experiences offered for sale as a single unit. Each lot is assigned a unique number and is presented to bidders in sequence.

Key Factors to Consider for Lot Order

Value & Appeal – High-value or highly desirable items should be placed strategically to generate excitement and momentum. Introduce some early to capture attention but space them out to sustain engagement.

Aesthetics – A well-organised auction grid layout enhances visual appeal. Arrange lots in a way that looks cohesive and complements adjacent items.

Bidder Behaviour – Consider your target audience. Who are your bidders? What would appeal to them most? Structure the order to align with their interests and keep them engaged.

Category Grouping – Grouping similar items together makes it easier for bidders to browse. It can also encourage competition among collectors or niche buyers, driving up final bids.

Auction Pace – Avoid clustering too many high-value lots together, as this can overwhelm bidders. A well-balanced order keeps the auction dynamic and engaging. (Learn more about auction ending styles here.)

Strategic Lot Order Tips

Lead with a Strong Start – The first two rows set the tone. Place standout lots that will draw bidders in and encourage them to scroll through the entire auction.

Maintain Middle Momentum – Avoid mid-auction lulls by spacing out high-value or rare lots. If using cascade or individual lot endings, this will help sustain interest.

End with Closing Excitement – Keep bidders engaged until the final moments by finishing with a mix of desirable lots. This can fuel last-minute competitive bidding.

Highlight Key Lots – Use featured images, emails, and social media to promote standout pieces. Spreading these throughout the sale encourages deeper engagement.

Final Thoughts
An effective lot order helps maintain interest, encourage bidding, and enhance the overall auction experience. Whether it’s a charity auction, artist studio sale, or commercial event, structuring your auction strategically will optimise results and maximise bidder engagement.