How do I choose my lot order for an online auction?

Structuring Your Auction Lot Order

When organising a timed online or silent auction, one crucial decision is the order in which lots are presented. This choice can significantly influence the auction’s success by maximising bids and driving sales.

What is an Auction Lot?

A lot is an item—or group of items/experiences—offered for sale as a single unit. Each lot has a unique number and is presented to bidders in sequence.

Key Factors to Consider

• Value & Appeal – Place high-value or highly desirable items strategically. Use them early to capture attention, but spread them out to maintain engagement.

• Aesthetics – A clean, cohesive grid layout enhances visual appeal. Arrange lots so they complement adjacent items.

• Bidder Behaviour – Consider your target audience: Who are they? What will keep them engaged? Structure lots around their interests.

• Category Grouping – Group similar items together. This makes browsing easier and can spark competition among niche collectors.

• Auction Pace – Avoid clustering too many high-value items at once. A balanced order sustains momentum and prevents bidder fatigue.

Strategic Tips for Lot Order

1. Lead with a Strong Start

   • The first rows set the tone—open with standout lots to draw bidders in.

2. Maintain Middle Momentum

   • Prevent mid-auction lulls by spacing out rare or high-value lots.

   • Works especially well with cascade or individual lot endings.

3. End with Closing Excitement

   • Finish with a mix of desirable lots to drive last-minute competitive bidding.

4. Highlight Key Lots

   • Use featured images, email campaigns, and social media to promote standout pieces placed throughout the sale.

Final Thoughts

A thoughtfully structured lot order keeps bidders engaged from start to finish, encourages competitive bidding, and enhances the overall auction experience. Whether for a charity event, studio sale, or commercial auction, strategic planning is key to optimising results.