How to source lots for fundraising, charity auctions?

Here are some key tips for sourcing lots for fundraising auctions.

• Know Your Audience: Understand the demographic of your charity supporters. Are they passionate about art, travel, luxury goods or unique experiences? Tailor your lot selection to match their interests and values, ensuring as much as possible the lots resonate with their personal connection to the cause. You can use surveys, social media polls or focus groups.
• Reach Out to Supporters: Start by engaging with your charity’s network. Donors, patrons, sponsors, and supporters are often willing to contribute items/access to experiences that can be auctioned for a good cause. Personal connections can lead to unique and valuable donations.
• Partner with Businesses: Approach local businesses or brands aligned with your cause for product donations. Such partnerships would not only provide you with quality auction items but also give the relevant businesses a chance to support the charity and in turn gain exposure and reach wider audiences.
• Look for Experiences: Unique experiences like VIP event tickets, behind-the-scenes tours, or meet-and-greets with celebrities or widely respected professional experts can be particularly popular.
• Use Donated Stock: Reach out to brands, companies, galleries, shops, or organizations that may have excess or unsold stock. These items can be donated and auctioned, providing a great way for them to clear inventory while contributing to the charity.
• Consider Consignments: When reaching out to consignors, e.g. artists and other creatives, it is good to consider asking for a partial donation where a proportion of the proceeds will go back to the creator. This way you can access higher value items and the consignors will be in turn more invested in promoting the sale.
• Focus on Storytelling: When selecting items, think about their connection to your cause. Lots with a meaningful story or tie to the charity's mission can attract more bidders and inspire higher bids.

By sourcing lots through these channels and keeping your audience in mind, you can build a diverse and appealing auction catalogue while maximizing support for your charity’s mission.