When should I publish my auction?

• Customise your auction: Use the Auction Creator to make your auction look professional and reflect your brand. Use our auction customisation guide for more details. 

• Upload all lots: Ensure every lot features high-quality images, accurate starting bids, and precise descriptions. Read the article on best practices for lot uploads for more details. 

• Write a clear auction description: Detail the key timelines, shipping information, and terms of sale.

• Customise your subdomain: Create a clear, branded URL so bidders know they are in the right place. You can learn more about this in the guide on how to customise your subdomain. 

• Connect your payment gateway: Confirm that your account can securely accept automated payments before bidding opens. Review the payment setup guide to help set up your details.

Marketing and audience preparation checklist

An auction requires active promotion to attract bidders. You can find all of our articles on promoting your auction here. Do not publish your auction until you have established the following promotional foundations:

• Build a marketing plan. Define your launch date, promotional milestones, and closing-day reminders. Use our marketing timeline and strategy guide for our top tips. 

• Engage personal networks. Reach out to friends, family, and personal connections directly to seed early interest.

• Prepare your social media assets. Map out your social media posts with clear imagery and direct links to your auction URL.

• Draft your email campaigns. Plan an announcement email for your launch day, an update email for the mid-way point, and a final reminder before bidding closes.

• Final checks. Use our step by step marketing guide to make sure you've covered all the key aspects of marketing your auction. 

Once these elements are securely in place, you can confidently publish your auction and begin your outreach campaigns.