What is a buyer’s fee and how do I add it to my auction?

1. What is a buyer’s fee?

• A buyer’s fee, or buyer’s premium, is an extra percentage added to the final (hammer) price. It’s paid by the winning bidder and helps cover auction costs.

2. How do I add a buyer’s fee?

To add a buyer’s fee when setting up your auction:

• Choose your auction template and go to the Auction Setup page.
• Scroll down to the Auction Rules section.
• In the Buyer Fee field, select an option or enter a custom rate.
• Click Save.

3. How much should my buyer’s fee be?

You can choose from three main types of buyer’s fees:

• No additional fees
• Percentage fee - a common choice is around 9% of the final hammer price. This percentage helps cover the costs of running the auction. Alternatively, many sellers choose a different percentage based on their specific needs and auction type.
• Fixed fee - a fixed amount added to each winning bid, regardless of the final price, for example, £50 per lot.

• Yes. Once your auction is live, the buyer’s fee shows clearly to bidders in the Auction Rules on the main auction page. It also appears on the final itemised invoice at checkout.