How to optimise your auction for SEO

1. Keywords

Keywords are the search terms people enter into search engines. Using the right ones in your auction page increases the chance of appearing in relevant results.

Tips for keyword optimisation:

• Use a variety of relevant keywords throughout your content.

• Place keywords strategically in titles, headings, meta descriptions, and body text.

• Avoid “keyword stuffing,” which can harm rankings and reduce readability.

2. Backlinks

Backlinks (links from external websites to your auction page) signal authority to search engines and increase visibility.

Tips for optimising backlinks:

• Link to authoritative, high-quality websites relevant to your auction.

• Ask partners, sponsors, and collaborators to link back to your auction page.

• Regularly check and update links to ensure they are functional and relevant.

3. Content Quality

Search engines reward well-written, original, and informative content. High-quality content also keeps visitors engaged, encourages sharing, and improves overall searchability.

Tips for content optimisation:

• Write clear, useful content that answers potential questions.

• Use headings and bullet points for easy reading.

• Refresh content regularly to maintain relevance.

4. Page Speed & Mobile Optimisation

Fast, mobile-friendly websites are prioritised in search rankings.

Tips for improving performance:

• Compress images and reduce large file sizes to speed up load times.

• Ensure your auction page is responsive across all devices (desktop, tablet, mobile).

• Use tools like Google Page Speed Insights to identify areas for improvement.