Choosing the right number of lots impacts buyer interest, bidding activity, and the success of your sale. Consider these key points to find the best fit for your auction:
1. Type of auction
Artist studio sales: Typically 10 to 15 lots.
Gallery sales: Usually up to 30 lots.
Charity fundraising auctions: Varies widely, up to a maximum of 100 lots depending on donations.
Brand and marketing auctions: Usually 10 to 15 lots, though single-lot auctions often work well for PR campaigns.
2. Variety
Variety is essential for auction success, regardless of size. Offering a diverse mix of lots across different item types, sizes, price points, and categories helps attract and retain buyer interest. A well-balanced selection encourages broader participation, keeps bidding competitive, and creates excitement that appeals to a wide range of buyers.
3. Buyer interest and engagement
Too many lots can overwhelm buyers and spread bidding too thin.
Too few lots may limit competition and reduce interest.
4. Item size and complexity
Larger or complex items often require fewer lots to maintain focus and provide detailed descriptions.
Multiple similar items can be grouped together into one lot to maintain auction clarity.
5. Auction duration
Longer auctions support more lots without rushing bidders.
Shorter auctions work better with a more curated, focused selection.
Best practices
Aim for a balance that fits your audience and auction goals.
Review past auctions like yours to find the optimal lot count.
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