How many lots should I include in my auction?

Best Practices for Determining Lot Count

Aim for a balance that suits your audience and auction goals. Reviewing past auctions similar to yours can help identify the optimal number of lots.

1. Type of Auction

• Artist studio sales: Typically 10–15 lots

• Gallery sales: Usually up to 30 lots

• Charity/fundraising auctions: Can vary widely, up to 100 lots depending on donations

• Brand and marketing auctions: Usually 10–15 lots; single-lot auctions often work well for PR campaigns

2. Variety

• Offering a diverse mix of lots across item types, sizes, price points, and categories helps attract and retain buyer interest. A well-balanced selection encourages broader participation, keeps bidding competitive, and creates excitement.

3. Buyer Interest and Engagement

• Too many lots can overwhelm buyers and spread bidding too thin.

• Too few lots may limit competition and reduce engagement.

4. Item Size and Complexity

• Larger or complex items often require fewer lots to maintain focus and allow detailed descriptions.

• Multiple similar items can be grouped into a single lot to maintain clarity.

5. Auction Duration

• Longer auctions can support more lots without rushing bidders.

• Shorter auctions benefit from a curated, focused selection.